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Platforms That Grow Are More Than Matchmakers
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Platform businesses, like Airbnb or Lyft, often talk about themselves as if they're merely matchmakers. That's a smart pitch -when a company is negotiating with investors. But any platform that wants to succeed will have to learn something Airbnb did: Success also depends on identifying and mitigating risks for your buyers and sellers, and it will be proportional to the amount of risk mitigated.