個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
When Losing Money Is Strategic - and When It Isn't
內容大綱
Many innovative business models don't see a profit until they scale up but if the business model itself is fundamentally flawed, that profit won't materialize. Entrepreneurs can determine if their startup is built to last by looking at the profitability at the unit level so they can be sure they're capturing the full value and don't scale too soon.