個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Every (Repurposed) Product Has a Story
內容大綱
Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product's history and letting consumers spin the rest of the story.