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Singapore Post: Transforming Mail Services in the Internet Age
內容大綱
This case is set in August 2012 about ten months after the 'Ready for the Future' (RTF) Transformation Programme was implemented at Singapore Post Limited (SingPost). The programme came in response to new challenges and opportunities that had arisen in the postal industry. The results have so far been encouraging. However, will the roadmap laid out by the RTF programme empower SingPost to become a leader in delivery solutions? Is the programme comprehensive and effective enough to grow the company? And has the organisation picked the right sectors for expansion?