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Primo Benzina AG
內容大綱
Primo Benzina AG was a retail chain of petrol stations offering petrol, snacks, restaurant meals, and high-quality service in central Europe. The company began operations with four outlets and sales of €2.4 million in 2006, and grew to 24 outlets and sales of €38.1 million in 2009. The company's rapid growth in revenues was accompanied by declining profitability. Dresdner Bank reluctantly increased the maximum amount available to the company to €12 million from €10 million. In early 2010, Otto Schroder, Chief Executive Officer, and Annegret Heuermann, the company's chief financial officer, completed a review of the company's financial situation. The company's executives were unsure whether the new credit limit would permit the company to implement its growth strategy, since the company now had a limited amount of cash available to finance additional outlays for working capital and capital expenditures.