個案資料
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Harlan Foundation
內容大綱
Describes two situations that require different approaches to pricing decisions. Illustrates an important point about pricing and also about the measurement of costs: different purposes require different pricing principles and therefore different cost constructions. Situation #1 requires an estimate of full costs. Situation #2 requires an estimate of differential costs in order to obtain the breakeven number of units, but the breakeven number is by no means the whole story; management had also to consider the going rate for the service and the possibility of generating income.