個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Battle for Value: Federal Express Corp. vs. United Parcel Service of America, Inc. (Abridged) (v. 2.5)
內容大綱
In July 1995, J.C. Penney announced the award to United Parcel Service (UPS) of a billion-dollar, five-year contract for delivery services. This was the largest distribution contract ever awarded and represented a dramatic concentration of Penney's business with one carrier. Invites students to assess the financial performance of Federal Express and UPS. The two firms have competed intensely for dominance of the overnight express package industry. Requires no numerical computations of the students; rather, their tasks include interpretation of the results and reflection on the result's implications.