個案資料
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The Financial Detective, 1996
內容大綱
The case presents financial ratios for eight pairs of unidentified companies and asked to mate the description of the company with the financial profile apparent in the ratios. It provides a foundation for student discussion of financial ratios and the insights that may be gained through their use. Classroom discussion of the students' attempts to match results and companies reveals the strong influence of both industry and corporate strategy on the financial results and ratios for firms.