個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Independent Adviser for Vanguard Investors
內容大綱
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.