個案資料
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Risk Analysis for Merck and Company: Product KL-798
內容大綱
This case builds on the case "Merck & Company: Product KL-798" by providing market uncertainties for the drug (drug quality, the presence of a competitor, market growth, and the time to the drug's release). Details and spreadsheets are provided for the calculation of net present values for the scenarios. There is an additional challenge of how to treat the several downstream decisions (using OptQuest, for example) and how to value the license opportunity.