個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative
內容大綱
This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked United States MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.