個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Media General and the Balanced Scorecard (A)
內容大綱
"Media General and the Balanced Scorecard (A) " (UV1135) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UV1137) presents a situation where a business-unit manager turns to his region's BSC to evaluate the possible reasons for a quarterly revenue shortfall. These cases can be used in an undergraduate, graduate, or executive-education setting to introduce the BSC topic.