個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Customer Care at eTots.com
內容大綱
The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in "Identifying the VIPs at eTOTS" (UV2918).