個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Identifying the VIPs at eTOTS
內容大綱
This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in "Customer Care at eTots.com" (UV2916).