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Grupo Bacardi de Mexico, S.A.
內容大綱
This case traces the evolution of Bacardi Limited's Mexican operation from its inception in the 1930s to its current team-management structure. The case provides an opportunity to examine the growth and maturation of an entrepreneurial organization. It also portrays a variety of managerial styles and structures, affording a discussion of their appropriateness for the competitive environment in each era of the company's life. By extension, students and executives find this case a particularly useful vehicle for exploring and questioning their own managerial styles.