個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance
內容大綱
This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.