個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Southwest Airlines: Singin' the (Jet)Blues
內容大綱
This case details the history of Southwest Airlines from its inception, in 1971, until 2004. The case provides details of Southwest's business model and reasons for success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.