個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The JetBlue Story
內容大綱
This case outlines the history of JetBlue Airways from its inception, in 2000, until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.