個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Google, King of Search
內容大綱
This survey of Google's rise to prominence as the de facto search engine of choice focuses on the theme of relevance as a guiding principle. As Google has diversified its offering through both organic growth and acquisition, the potential manifestations of relevance have multiplied, to the point where the nature of its market may need to be reassessed.