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Changing Light Bulbs (B): Philips Earth Light
內容大綱
This is the second of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. As Philips begins to challenge GE's dominance in the lighting market, it is not clear whether the emergence of compact fluorescent lamp (CFL) technology will change buying behavior significantly. The case supports exercises related to the determination of demand and breakeven requirements and capacity decisions in a shifting market.