個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Overview of the Business Case Writing Process
內容大綱
Why would busy executives participate in business case studies? The relationship that develops between executives and faculty through the case writing process is a powerful example of sharing and trust. And because a number of executives are unaware of what exactly the process entails, they ask for a description of it. This note describing the process may be customized to suit the needs of all case writers.