個案資料
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Red, White & Hoos: A New A Cappella Group at the University of Virginia
內容大綱
This case is intended for an advanced undergraduate course in finance, accounting, or arts management. It has been used successfully with both business and nonbusiness students. Three undergraduate students decide to start a new a cappella singing group with hopes of producing a CD the following year. The case provides opportunities for students to estimate funding needs, conduct scenario and sensitivity analyses, and use this information to develop strategies to accomplish the group's objectives.