個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Progressive Patents for Usage-Based Insurance
內容大綱
The material in this case presents Progressive Insurance as it faced important decisions regarding how to proceed with its usage-based insurance (UBI) initiatives, including the Snapshot device and related patents. Progressive had a head start on its competitors employing UBI pricing, but several competing insurance companies had been testing the waters with their own UBI products. In the case, Progressive considers a number of alternative uses of its patents for students to address.