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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Elroy Air: A Start-Up Gets Off the Ground
內容大綱
This case takes the perspective of David Merrill, an entrepreneur and cofounder of Elroy Air (Elroy), a San Francisco start-up in the advanced air mobility (i.e., autonomous flight) industry. Elroy's business model depended heavily on innovation, not just in terms of developing new technology, but also doing so within a still-nascent industry. Elroy was a capital-intensive venture, due to high research and development costs and the long time horizon to reach profitability; it also faced risky and uncertain business and regulatory environments. The case provides an integrated profile of the company and Merrill and also contains the information needed for students to identify and understand the components of the business model canvas in the context of a start-up venture.