個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

General Mills Commits to Sourcing 100% Sustainable Cocoa

內容大綱
Jacob Madisson is wondering how General Mills will make it to its goal of sourcing 100% sustainable cocoa by 2020. Demand is increasing and some are wondering if the supply of the precious raw material will dry up. Prices will certainly increase, nevertheless. With only 10% of its African-based cocoa sourced sustainably, General Mills needs a new strategy. How will the company move forward?
涵蓋主題
新增
新增