個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Hello Healthcare: Taking a Cooperative Business into Africa
內容大綱
A retired Swiss banker has decided to bring primary healthcare to Africa by using a cooperative business model that brings together complementary firms. The model has proven successful in the United Arab Emirates, Zambia and Ghana. He now faces the decision of whether to expand into new African countries, and if so, which countries to enter, how to select partners and how to recruit country managers. The case also illustrates the challenges and misconceptions of doing business in Africa.