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Abu Dhabi National Hotels: What Went Wrong?
內容大綱
In 2012, Abu Dhabi National Hotels had been struggling and the performance of the company had significantly declined, especially that of its main hotel business. Net profit had been decreasing since 2009 and, with this shrinking profitability, shareholders were losing confidence in the company. The share price of the company had also deteriorated and was expected to decline further. With the drop in net profit year after year, investors were very concerned about the company's performance and the direction of its future growth. The company had five business segments - hotels, retail services, catering, transportation and holding - and a deep analysis of the company's performance areas and plan to improve these were needed.