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CPVet
內容大綱
The director of CPVet in Gurgaon, India, was worried. The cost of running the veterinary clinics was mounting. Was customer behaviour in India with respect to pets changing? Unlike in many developed countries, Indian pet owners were not as willing to think of their pets as their own children and care for them accordingly. However, the industry seemed to be changing and trends showed that spending on pet care was steadily increasing. Were pet owners in India ready to invest more in their pets? Should CPVet expand beyond Gurgaon? Despite the fast growth rate of the industry and the company's first-mover advantage, CPVet faced several challenges with respect to its goal of expanding to a national level.