個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
EcoWash: A Business Opportunity Worth Pursuing?
內容大綱
EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place - specifically through the lens of the lean start-up methodology - is needed before a final decision can be made.