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Solectric: Market Entry Decisions under Uncertainty
內容大綱
Solectric was a small solar power venture located in Sydney, Australia. The founder was an academic entrepreneur who was planning to return to his academic career. A new business development manager had been hired to explore and enter markets with varying degrees of uncertainty and potential profitability. The capital was running out and an unfocused strategy was exacerbating negligible sales revenues. Together, they were faced with the decision of which market(s) to focus on, how to allocate available capital, and how to consider the implications regarding distribution of equity and control.