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Mobiado Luxury Mobile Instruments: Form over Features
內容大綱
In 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company's marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company's strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succeed by offering exclusive precision-engineered mobile instruments without the latest smartphone features? Would the new breed of luxury consumers continue to value form over function?