個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Uber Elevate: The Case for Flying Cars
內容大綱
In 2017, Uber, a ride-hailing application that was recognized as the world's most valuable start-up, was considering launching the world's first "urban air transport" service-Uber Elevate. Uber's chief product officer needed to convince the new chief executive officer and the board that electric Vertical Take-Off and Landing vehicles were the future of Uber, and to articulate a strategy to launch the service. But was it the right time to proceed with this bold initiative? Uber had recently seen its value plummet following a string of scandals that had forced its founder and chief executive officer to step down. How could the chief product officer ensure that Uber Elevate would be the success that he believed it would be? What steps were needed to ensure success?