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Unicommerce eSolutions: The Exit Decision
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On a late evening in December 2014, three co-founders of Unicommerce eSolutions Pvt. Ltd. (Unicommerce) assembled for a meeting. A couple of months earlier, Unicommerce, an India-based software-as-a-service solution provider for order- and warehouse-management activities in the e-commerce industry, had received an offer of US$10 million in series-B funding from Tiger Global Management to fund their business growth. The offer seemed fair, and the three co-founders were inclined to pursue a deal with them. However, just a few days before, they had received an unexpected offer from Snapdeal, a leading e-commerce firm in India, to buy out Unicommerce. Over the past week, the co-founders had discussed and debated their options several times without converging. However, the time for deliberations was over. By 9:00 a.m. the next day, the Unicommerce team would have to call up Snapdeal to confirm their decision.