學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
INK PPT: Quit or Continue?
內容大綱
A former software developer founded INK PPT in 2015 in Gurgaon, Haryana, India, after realizing that he enjoyed designing presentations. However, the market for developing corporate presentations was still in its nascent stage in India, and there was strong reluctance among organizations to outsource this work. The founder faced various hurdles growing his company, including the initial challenge of attracting customers. The situation became more challenging after the outbreak of the COVID-19 pandemic in March 2020. During the resulting lockdowns, INK PPT's regular clients cut costs by reducing their presentation projects. As the pandemic continued, attracting new clients seemed almost impossible. The founder was told, both by friends and by a successful entrepreneur, that INK PPT was too far ahead of its time. The founder had to decide if he should continue to grow INK PPT, the start-up that he had devoted all his efforts in developing, or if it was time to move on to a new venture.