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Tony's Chocolonely: Taking On "Big Cocoa" and West African Child Slavery in the Supply Chain

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On February 16, 2021, Slave Free Chocolate removed Tony's Chocolonely (Tony's), a chocolate company based in Amsterdam, the Netherlands, from its "Ethical Chocolate Companies" list due to Tony's association with Barry Callebaut, a cocoa processor associated with child slavery in West Africa. Tony's, a B Corp-certified company whose founding mission was to eradicate child slavery from the cocoa supply chain, had to address its public removal from the list immediately to maintain the company's credibility. How should the chief executive officer of Tony's respond to the removal?
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