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Boho Bars: Energizing Growth
內容大綱
In late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across major retailers in Canada in just four years of operation. She had a supportive partner and no children, allowing her to focus on her business and career. She was considering several alternatives, including implementing automated production and commercializing with a co-manufacturer. If she chose not to pursue one of these opportunities, Haney could also consider maintaining the status quo or selling the business, possibly maintaining an income stream through a royalty deal.