學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
McDonald's: Moving Towards a Fully Automated Future?
內容大綱
In late 2022, McDonald's, one of America's oldest and most iconic fast food companies, introduced a mostly automated store in Fort Worth, Texas. The only human employees at this store were in the kitchen and did not interact with consumers during the ordering or pick up of food. While some consumers liked this concept, it also received very negative reviews on social media, with some responses addressing the ethics of replacing human labour with robotics. The chief executive officer of McDonald's had a choice to make: Should he listen to consumer complaints and make changes to the mostly automated store, or should he continue to move the company fully automated stores?