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Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
內容大綱
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL's products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growth and become a key source of a future sustainable competitive advantage? Is the program really making a social impact?