個案資料
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Note on Setting the Scope of Your Business
內容大綱
The purpose of this note is to consider the decisions that firms' leaders make about the scope of their business. It examines three companies--Domino's Pizza, General Mills, and General Electric--who define their businesses in different ways and asks students to evaluate them from the perspective of a potential investor. They should consider the following: What does the company do? What does it sell, and how does it make money? Does the company operate in more than one line of business, and why? Which of its products or businesses make money? What are its prospects for the future? Why does each company exist in its form (i.e. Why are their lines of businesses under the control of one firm)? This short note gives students an introduction to thinking about firms from a managerial/strategic level. This case is included in Module 1 of the course Business Thought & Action.