個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Exploring the Value Chain of Branded Fashion Goods
內容大綱
This note profiles two companies--Gap Inc. and Deckers Outdoors Corp--with a focus on their value chains. It includes financial information and breaks down the parts of the two companies' value chains for students to analyze and compare. It is intended to be preceded by "Note on the Value Chain: A Framework for Analyzing Firm Activities." This case is included in Module 1 of the course Business Thought & Action.