個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Profile of Kodak: From Film to Digital Photography
內容大綱
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. This case is included in Module 3 of the course Business Thought & Action.