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Tea and Sustainability at Unilever: Turning Over a New Leaf (B)
內容大綱
Unilever has successfully rolled out an initiative to sustainably source Lipton tea, and Unilever CEO Paul Polman is wondering if the company could apply the same concepts to its wider portfolio of products. The move has triggered change throughout the industry, but questions remain as to whether sustainable sourcing would be as successful with other products. Lipton's strategy of maintaining price point (shrinking margins) while increasing sales may not be a viable option for Unilever's other brands. There may be pieces of the supply chain where a sustainability program would lead to higher costs. If Unilever scaled the initiative to the rest of the organization, it had to find a way to integrate sustainability into its corporate strategy, reduce environmental impact, and boost social good, all while increasing profits.