學門類別
政大
哈佛
最新個案
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盟鑫公司：地工材料在台灣公共工程市場之經營策略
本個案探討策略與外部環境及內部條件之配合，從環境面說明地工合成材料產業之產品特性及公共工程市場之利害關係人，探討個案公司如何管理利害關係人，公司面對此產業環境所採取的策略，並探討其累積的資源能力等競爭優勢。