學門類別
政大
哈佛
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精聯電子：中國區市場之營運策略
精聯電子股份限公司為工業級手持式工業電腦之研發、製造與銷售商。1999年精聯於大陸廈門設立子公司UTC 負責大陸業務，同時於上海、北京、與廣州等地設立辦事處。然而，近幾年來大陸市場環境變化劇烈，精聯於大陸之經營面臨挑戰。本個案主要探討精聯如何調整在中國區市場之組織與策略。