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This is a supplement to Price of Speaking Out Against the Betrayal of Public Trust: Joanna Gualtieri (A), product 9B04C029, and relates the actions suggested by her immediate supervisor.

A real estate analyst hired as a government employee finds abuse of regulations and policies regarding overseas accommodations for diplomats. She reports her findings to her supervisor with no result and further attempts to expose the abuses. This is a supplement to Price of Speaking Out Against the Betrayal of Public Trust: Joanna Gualtieri (A) and (B), products 9B04C029 and 9B04C030.

The analyst pursues legal action against the government for abuses both to herself and the country's taxpayers. This is a supplement to Price of Speaking Out Against the Betrayal of Public Trust: Joanna Gualtieri (A), (B) and (C), products 9B04C029, 9B04C030 and 9B04C031.

Google is a very popular Internet search engine firm. The company has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google's plans.

Google, a very popular Internet search engine firm, has just announced the launch of Gmail, a free, Web-based e-mail service that allows users up to one gigabyte of storage capacity, more than 100 times that offered by other free services from competitors. In return for free e-mail, Gmail would scan its users' e-mail with the goal of delivering targeted ads. Immediately, privacy groups denounced Google's plans.

NonStop Yacht S.L. is a Web site that provides e-commerce service to the mega-yacht industry. Originally, the founder had planned to run NonStop Yacht as an Internet business. However, success with this business model is proving elusive and investors are growing restless as performance continues to fall short of the business plan. Substantial pressure to improve the company's performance had the founder considering a variety of alternative business models that would enable him to capture value more effectively from the concept of nonstop parts procurement for high-end yachts. These options involve key decisions about the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with players at different points in the industry value chain.

Audible Inc. is one of the largest providers of audio content, such as books, magazines, and newspapers. The company has a large "library" of hours of content; strong alliances with partners, including Microsoft, Amazon, and Random House; and a growing customer base. But the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going while maintaining its partner and customer relationships.

The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi's and Dockers brands come first and she cannot divert marketing dollars toward the brand's revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi's brand.

An entrepreneur comes up with a great idea for a new business that would service what he calls "the time-starved" segment. Using Wal-Mart as the warehouse, eBay as his storefront, and the U.S. Postal Service as the distributor, he would pick up and deliver products to businesses, conserving staff resources. He must think of as many opportunities as possible and determine any barriers that might occur.

Hill & Knowlton is a division of one of the world's largest communication services group. Tagging e-mail communications to support knowledge management codification and connection strategies is an important issue for managers. Issues related to privacy and performance need to be considered. The worldwide director of knowledge management at Hill & Knowlton needs to assess the degree to which tagging should be enforced in a communication services organization that supports numerous clients around the world.

Audible Inc. is one of the largest providers of audio content, such as books, magazines and newspapers. The company has a large library of hours of content, strong alliances with partners including Microsoft, Amazon and Random House, and a growing customer base, but the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going, while maintaining its partner and customer relationships.

Hill & Knowlton is a division of one of the world's largest communication services group. Tagging e-mail communications to support knowledge management codification and connection strategies is an important issue for managers. Issues related to privacy and performance need to be considered. The worldwide director of knowledge management at Hill & Knowlton must assess the degree to which tagging should be enforced in a communication services organization that supports numerous clients around the world.

Canada's tobacco manufacturers all faced similar marketing challenges: a decrease in the proportion of population who smoke, a growing list of government restrictions on promotional opportunities and increases in taxation on tobacco products. Despite the variety of packaging formats, the 10 most popular brands, produced by the three leading manufacturers, had been priced identically. When the number two manufacturer re-introduced one of its products as a discounted brand, the marketing executives at the rival companies needed to decide on their response. The supplement to this case, Cigarette Wars (B), product 9B04M010 discusses the response of the other two leading tobacco manufacturers.

Wal-Mart Stores, Inc. is a large Fortune 500 retail chain. The distinction of being the top-ranked company comes with intense scrutiny from the public and, especially, critics. Wal-Mart, a company lauded for its rapid response capability and stated commitments to gender equality, is deficient in some glaring areas--the percentage of women compared to men at all levels of the company and the compensation paid to women vs. men at all levels of the company, to cite two examples. An executive vice-president must examine why these inequalities exist when the company seems to be doing everything else right. The company is the target of several gender discrimination lawsuits. The executive vice-president has the opportunity to obtain information that would be useful in the current situation and must determine what information is needed.

Supplements the (A) case.

Canada's tobacco manufacturers all faced similar marketing challenges: a decrease in the proportion of the population who smokes, a growing list of government restrictions on promotional opportunities, and increases in taxation on tobacco products. Despite the variety of packaging formats, the 10 most popular brands, produced by the three leading manufacturers, had been priced identically. When the number two manufacturer reintroduced one of its products as a discounted brand, the marketing executives at the rival companies needed to decide on their response.

Supplements the (A) case.

In 2002, approximately 1,000 Arthur Andersen employees joined Deloitte & Touche, effectively creating the largest professional services organization in Canada. The combined entity employed 6,600 people and represented annual billings of over $1 billion. A co-chair for the national integration team was faced with a huge challenge: to develop a company-wide plan to create support materials to aid the Deloitte staff in integrating the Andersen staff in the organization. The integration process was monitored through a monthly survey and would be used by the team to benchmark unit to unit over time, and to take remedial action at specific stages if the integration goals were not attained. The most recent survey indicated that Deloitte employees felt that in the company's haste to finalize the deal with Andersen, it was forgetting about its own employees. Some within the Deloitte organization did not understand the amount of attention given to Andersen employees, whom they viewed as damaged goods. The co-chair and integration team must determine the best way to deal with the feedback and the cultural differences that are surfacing.

Non Stop Yacht S.L. is a Web site that provides e-commerce service to the mega-yacht industry. Originally, the founder had planned to run Non Stop Yacht as an internet business. However, success with this business model is proving elusive and investors are growing restless as performance continues to fall short of the business plan. Substantial pressure to improve the company's performance had the founder considering a variety of alternative business models that would enable him to more effectively capture value from the concept of non stop parts procurement for high-end yachts. These options involve key decisions about the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with players at different points in the industry value chain.

Spreadsheet supplement for case 704430.