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Supplements Sabena Belgian World Airlines.

Supplements Sabena Belgian World Airlines.

Supplements Sabena Belgian World Airlines.

The newly appointed president and CEO of Wellington Insurance, a company without hope according to a recent consultant's report, is faced with the challenge of effecting a complete revitalization at Wellington when prospects for the industry and company look bleak. The case series Wellington Insurance (B) and Wellington Insurance (B1) (Condensed B Case) provides the opportunity to experience the full breadth of strategic analysis, from analyzing the competitive options within an industry to assessing an organization's readiness and capability for revolutionary change.

The Wellington (B) case takes the position of the new chief operating officer of Wellington. He is looking back on the successful turnaround achieved by Murray Wallace (this is described in Wellington Insurance (A)), and wondering how he can build on it. In particular, he is concerned about (a) whether the high-stress environment of change that Wallace generated can be sustained, and (b) whether he is in the position to take decisive action, bearing in mind the temporary appointment of the chairman as CEO.