學門類別
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Wellington Insurance (B)
內容大綱
The Wellington (B) case takes the position of the new chief operating officer of Wellington. He is looking back on the successful turnaround achieved by Murray Wallace (this is described in Wellington Insurance (A)), and wondering how he can build on it. In particular, he is concerned about (a) whether the high-stress environment of change that Wallace generated can be sustained, and (b) whether he is in the position to take decisive action, bearing in mind the temporary appointment of the chairman as CEO.
學習目標
<ul><li>To experience the full breadth of strategic analysis from analysing the competitive options within an industry, to assessing an organization's readiness and capability for change.</li><li>To go beyond analysis to challenge the students to prepare an action plan to address the issues facing Wellington.</li><li>To compare and contrast student action plans with the radical change program implemented by Wellington.</li><li>To demonstrate one of the most radical change processes undertaken by an organization.</li><li>To assess the impact of a radical change program.</li><li>To address the question of What next? after a radical change program.</li></ul>This case can be used in an undergraduate, MBA and executive class on general management or business policy.