個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • Ganzeb Microfinance Institution

    Ganzeb Microfinance Institution (Ganzeb) was formed as an extension of an indigenous non-governmental organization, and provides loans to rural Ethiopians to fund their business ventures. The microfinance industry is heavily regulated by the Ethiopian government, and the political landscape is not very stable. Since its inception in 2000, Ganzeb has been run by the same chief executive officer. The company flourished until 2006, when its financial performance declined as a result of an increasing number of defaulting loans from clients. Many other organizational problems have also emerged, which are quickly degrading the institution’s work. Now, in late 2008, the chair of the board of directors is faced with threats from the National Bank of Ethiopia: he must fix the problems or lose Ganzeb’s licence to operate. The board chair is being asked to meet with the bank to talk about the situation and the proposed solutions. He must figure out how to fix the problems of high turnover among staff, poor financial performance, and a lack of communication between the different levels of the organization.
    詳細資料
  • Dow Chemical Co.: Big Data in Manufacturing

    In 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company’s Midland, Michigan, plant had revealed an uncanny trend on the company’s shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterprise manufacturing intelligence (EMI), a subset of big data. How should he gain user acceptance of the proposed EMI?
    詳細資料
  • Dow Chemical Co.: Big Data in Manufacturing

    In 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company's Midland, Michigan, plant had revealed an uncanny trend on the company's shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterprise manufacturing intelligence (EMI), a subset of big data. How should he gain user acceptance of the proposed EMI?
    詳細資料
  • RBC: Mobile Wallet

    In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?
    詳細資料
  • RBC: Mobile Wallet

    In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card-based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?
    詳細資料
  • Sawdust, Co.

    In May 2013, the owner of Sawdust, Co., a small woodworking business outside Kigali, Rwanda, has to decide on a new strategic direction for his company while not compromising its past success. He had started the company in 2007 with the goal of revolutionizing the sawdust industry in his country while also promoting social welfare in the region by offering employment to both survivors and perpetrators of the 1994 genocide. Although the company has achieved modest profits, he is eager to do more. However, some tough decisions lie ahead. He can choose to go alone and take out bank loans to invest in the three lines of machinery needed to expand the business; he can engage in a joint venture in which he will have to give up an equity stake in return for the required capital; or he can follow the status quo. How can he achieve top line revenue growth, remain profitable and socially responsible and withstand international competition?
    詳細資料
  • Enhancing Competitive Strategy at Darling Kenya

    In September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling's brand from losing market share. Which option would benefit the company the most: exploring new advertising channels, especially on the Internet and in social media; reinvigorating the brand with new packaging and higher quality; or entering the rural market through road shows?
    詳細資料
  • Sawdust, Co.

    In May 2013, the owner of Sawdust, Co., a small woodworking business outside Kigali, Rwanda, had to decide on a new strategic direction for his company while not compromising its past success. He had started the company in 2007 with the goal of revolutionizing the sawdust industry in his country while also promoting social welfare in the region by offering employment to both survivors and perpetrators of the 1994 genocide. Although the company has achieved modest profits, he is eager to do more. However, some tough decisions lie ahead. He can choose to go alone and take out bank loans to invest in the three lines of machinery needed to expand the business; he can engage in a joint venture in which he will have to give up an equity stake in return for the required capital; or he can follow the status quo. How can he achieve top line revenue growth, remain profitable and socially responsible and withstand international competition?
    詳細資料
  • Ushahidi

    As the co-founder of a software platform called Ushahidi, Ory Orykolloh watched the unfolding catastrophic earthquake crisis in Haiti and had to decide how her company’s crisis-mapping software could assist international authorities as they moved into Haiti to provide help and relief. Ushahidi was developed as an open-sourced mash-up platform combining Google Maps with publicly reported (text-based) incidents of election violence during the Kenya 2007 elections; thus, the system effectively managed to bypass government censorship. Expansion into other uses during both political crises and a variety of national/international events provided opportunities for growth. With Haiti, Ushahidi’s management team had to consider how its software could be used to provide assistance during a catastrophe like an earthquake.
    詳細資料
  • Ushahidi

    As the co-founder of a software platform called Ushahidi, Ory Orykolloh watches the unfolding catastrophic earthquake crisis in Haiti and must decide how her company's crisis-mapping software might assist international authorities as they move into Haiti to provide help and relief. Ushahidi was developed as an open-sourced mash-up platform combining Google Maps with publicly reported (text-based) incidents of election violence during the Kenya 2007 elections, and thus, the system effectively managed to bypass government censorship. Expansion into other uses during both political crises and a variety of national/international events provided opportunities for growth. Now, with Haiti, Ushahidi's management team must consider how its software could be used to provide assistance during a catastrophe like an earthquake.
    詳細資料
  • EA Financial Services

    EA Financial Services is a microfinance institution in Koforidua, Ghana. In its seven months of operation, it has done well to establish a client base, but it now lacks sufficient capital to meet the growing demand for new loans. Although having a growing client base is a positive sign, the lack of capital is a significant burden - the company has had to begin turning down loan requests. The owner knows that potential clients will likely deal with one of his many competitors if he cannot provide financial services for them. He wonders if he should first explore obtaining additional operational capital or concentrate on improving current operations. Several alternatives to addressing these issues have presented themselves. What is his best course of action?
    詳細資料
  • Scuby's Enterprises: Starting a Business in Ghana

    In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess whether he should go forward with the venture.
    詳細資料
  • Helio Polymer Enterprises

    Helio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operational capacity and determine what aspects of customer service she believes are important for the long-term success of her company.
    詳細資料
  • Lilgaa Property Management: Property Investing in Eldoret, Kenya

    In 2013, a successful entrepreneur in Eldoret, Kenya is considering her options. In 2007, after a history of operating several small businesses, only one of which failed, she founded Lilgaa Property Management Ltd., a real estate and property management business. She has focused her energies on the real estate industry in spite of its many challenges, which include corruption and lack of regulation, enforcement and trust. Now, she needs to decide how to grow her business, specifically, whether she should buy a building in Eldoret and rent it out or buy a plot of land on the outskirts of town and build a hotel; if the latter, should it cater to the middle or upper class? She must assess the various elements of the business, political and social environments and consider the potential risks that could affect the outcome of her investment.
    詳細資料
  • Helio Polymer Enterprises

    Helio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operational capacity and determine what aspects of customer service she believes are important for the long-term success of her company.
    詳細資料
  • Scuby's Enterprises Ltd.: Starting a Business in Ghana

    In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing and his experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess if he should go forward with the venture.
    詳細資料
  • EA Financial Services

    EA Financial Services was a microfinance institution in Koforidua, Ghana. In its seven months of operation, it had done well to establish a client base, before it lacked sufficient capital to meet the growing demand for new loans. Although having a growing client base is a positive sign, the lack of capital was a significant burden—the company had to begin turning down loan requests. The owner knew that potential clients would likely deal with one of his many competitors if he could not provide financial services for them. He wondered if he should first explore obtaining additional operational capital or concentrate on improving current operations. Several alternatives to addressing these issues had presented themselves. What was the best course of action?
    詳細資料
  • Lilgaa Property Management: Property Investing in Eldoret, Kenya

    In 2013, a successful entrepreneur in Eldoret, Kenya was considering her options. In 2007, after a history of operating several small businesses, only one of which failed, she founded Lilgaa Property Management Ltd., a real estate and property management business. She had focused her energies on the real estate industry in spite of its many challenges, which included corruption and lack of regulation, enforcement and trust. In 2013 she needed to decide how to grow her business, specifically, whether she could buy a building in Eldoret and rent it out or buy a plot of land on the outskirts of town and build a hotel; if the latter, would it cater to the middle or upper class? She had to assess the various elements of the business, political and social environments and consider the potential risks that could affect the outcome of her investment.
    詳細資料
  • Rwanda Backpackers

    In 2012, after conducting thorough research, two young entrepreneurs in Rwanda realize they have the opportunity to target the international budget tourists commonly referred to as “backpackers.” Only one European-style backpacker hostel currently exists in the capital city of Kigali, and the low-budget tourism industry remains significantly underdeveloped throughout the country. The partners have seen how successful this type of tourism has become in neighbouring countries and desire to replicate it in their homeland. One of them has inherited a piece of land in a quiet nature area by a lake only five minutes’ drive from a major international bus terminal. Although they have very few financial resources between them, they realize that a hospitality business providing tent accommodation and basic services will be cheap to operate and will attract budget-conscious travelers. Now, they must raise US$19,000 to start construction within the next six months before Rwanda’s high tourist season begins, and design a successful marketing plan to attract customers once the business opens.
    詳細資料
  • Rwanda Backpackers

    After conducting thorough research, two young entrepreneurs in Rwanda realize they have the opportunity to target the international budget tourists commonly referred to as "backpackers." Only one European-style backpacker hostel currently exists in the capital city of Kigali, and the low-budget tourism industry remains significantly underdeveloped throughout the country. The partners have seen how successful this type of tourism has become in neighbouring countries and desire to replicate it in their homeland. One of them has inherited a piece of land in a quiet nature area by a lake only five minutes' drive from a major international bus terminal. Although they have very few financial resources between them, they realize that a hospitality business providing tent accommodation and basic services will be cheap to operate and will attract budget-conscious travelers. Now, in order to start construction, they must not only raise $19,000 within the next six months before Rwanda's high tourist season begins but design a successful marketing plan to attract customers once the business opens.
    詳細資料