個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
RBC: Mobile Wallet
內容大綱
In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. But would it become the dominant solution? Would it give RBC a first-mover advantage among its peers?
學習目標
The case helps students investigate the following issues: <br><ul><li>What is disruptive innovation? <br></li><li>Why might a company in the traditionally conservative financial services sector break rank with peers? <br></li><li>How could a company ensure adoption of a new mobile technology?</li><ul>