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Kent Van Dyk and Ian Kennard are celebrating their third year anniversary as the owners of Willie's Cafe. Their restaurant has achieved impressive growth but the partners want to grow the business even further. They are contemplating renovating the basement of the restaurant and using the area to expand their catering operations.

The partners of the newly formed Info-Tech venture are in the process of formulating their company's marketing strategy. They have spent over a year developing their company's product - a six-page, bi-weekly news service delivered to subscribers via e-mail that summarizes recent advancements in the computer technology industry. They must now decide on how to price and promote the service.